A hue of inheritance. A tone passed down.
Ochre is memory in colour — warmth from the past that lives in the now. Worn like a second skin, it reflects the wisdom handed down from generation to generation. The kind you don’t read — you carry.
Design Note: Garment-dyed to achieve a sun-warmed ochre tone with tonal stitching. For a refined, archival feel — quietly elevated.
Each tee is more than a garment—it’s a dialogue between past and present. By reflecting Jufuré’s philosophy as rooted in Gambian origin, identity, and cultural memory, these shirts serve as vessels of belonging: to identity, to movement, to history.