The Jufuré Membership Collection | Summer 2025
2nd August 2025, Stockholm, Sweden
The Jufuré Membership Collection is more than fashion—it’s a quiet declaration of who we are and where we come from. Designed for those who move with purpose, who understand the power of claiming identity through what they wear, this collection pays tribute to those who carry the message forward. Each t-shirt features a minimalistic Jufuré logo, placed with intention over the heart—a symbol of belonging, resistance, and pride.
Across six distinct colors, the collection tells a textured story of history and unity. Every shade holds meaning: black for strength, white for clarity, brown for our roots, ochre for inherited wisdom, pink for soft power, and green for collective growth. These tones were chosen not for trend, but for truth—reflecting the skin, soil, and spirit of those who wear them. This is a palette that speaks many languages but shares one voice.
The Membership Collection is for those who never needed an introduction. It honors the ones who wear Jufuré not for style alone, but because they see themselves in it. This is more than a t-shirt—it’s memory in motion, legacy in cotton, pride you can put on.
